‘Start marketing your book way before it is published,’ says author Paromita Goswami

The following post first appeared in

http://www.tbcblogtours.com/2017/05/start-marketing-your-book-way-before-it.html

What are the challenges of a debutante author in marketing their first book? And how to overcome them?
Okay, so you wrote a book. Congratulations! The hours of sitting and plotting out your novel, the sleepless nights with your character’s conflict and the tons of times your family and friends might have looked at you with disapproval are finally going to vanish with the new book baby in your hands. There is no doubt that your family and friends will be the first one to shout on top of their voice that we have a new author in the rising. You will be more excited when your book’s sales start rolling in and your book ranking is pacing fast towards the bestseller chart. Wow! You made it. Yahoo!
Is this what actually happens? I am afraid to say no. We all would love to see it happen that way but
it just won’t happen on its own. It will last as long as you have the support of your friends and family. And after the first month, the sales will come down drastically. And then you have to look out for the genuine readers for your book. And that’s when marketing your book comes in. Like all the other products, that you see in the market, your book needs advertising too. Now, what would be the probable challenges you could face as a debutante author in marketing your first book? This is what we are going to discuss today.
The first challenge is visibility. As they say, “Show to sell”. So make your book visible in all goddamn places one could reach. Of course, offline it won’t be possible, but yes through online promotions it can be possible. Luckily, there are many agencies that offer both offline and online promotions these days. That also calls for the good amount of investment. Moreover, you also have to check out the credential of the agency before investing, otherwise you may end up paying to bogus companies.
Second is getting reviews. Today majority of buyers check out the reviews before purchasing a product and that is applicable to books as well. If you are a debutant then getting a good reviewer is also a big challenge. Mind it when I say good reviewer it means someone who has a good fan following and whose reviews turn into sales. Definitely, you will come across many people who claim to be a reviewer, but know nothing about the art of writing a good review. A review should not be just the synopsis of your book and a rating on a scale of five, it should also be able to show how
different your book is why it should be picked up to read. You should try to get reviews before your book is out in the market so that you have good things to talk about your book in the market. Give out ARC copies to reputed reviewers way in advance.
The third is doing book events across major Indian cities. It is a trend now that an author usually does book tours. The major problem is getting a viewer for the book launch or book reading in a different city other than yours. Sum it up as how many people you know in that city and out of those how many would turn up for your book show and out of them how many will pick up your book. A debutante’s first book may not have that pull. So it is better to tie up with an established author or book club in that city and then do your book tour. This way you will surely connect with some genuine book lovers in that city and create a base for your upcoming books.

 

 

Advertisements

In The Name Of Ritual

In support of Sonu Nigam’s tweet. I had written it in 2014.

The Diary Of A Rolling Stone

images (2)

I was glad that my neighborhood offered everything I needed for raising up my kid. A secure environment, friendly neighbors, wide open space for children play area , school, hospital and market place just at walking distance from my place.

What more could I have asked for after shifting to a small town from a big metro? I really liked the stretch of vacant roads which was otherwise never available in metro city. Fresh veggies from the nearby field brought by local women in the morning everyday was a boon unlike the weekly Wednesday market in the metro wherein I loaded my fridge with veggies for the whole week ahead. I also enjoyed the guava tree in the backyard and the sparrows chirping the entire day which refreshed back memories of my childhood.

download

In my enthusiasm I completely overlooked the Baraat ghar (community hall) in my neighborhood    . At the very…

View original post 1,035 more words

From The Pages of my Old Diary

Happy Bengali New Year’s Day.

Paromita Goswami

There was a time when I use to do micro poetry. But over the years many things have changed. Tomorrow is Bengali New Year’s Day and on the occasion a small event is being conducted by our community. Each one of us have been asked to say few words from their old diary. This is mine which is dated 20.3.1998 in the page of my diary.

shayad

I have never before typed in Hindi. I am pretty familiar with the language but with pen and paper. This is my first attempt on computer so pardon me because I don’t know how to type the words.

View original post

From The Pages of my Old Diary

There was a time when I use to do micro poetry. But over the years many things have changed. Tomorrow is Bengali New Year’s Day and on the occasion a small event is being conducted by our community. Each one of us have been asked to say few words from their old diary. This is mine which is dated 20.3.1998 in the page of my diary.

shayad

I have never before typed in Hindi. I am pretty familiar with the language but with pen and paper. This is my first attempt on computer so pardon me because I don’t know how to type the words.

And I came across the king…

Isn’t it strange? I have been watching his movies chewing my nails with my eyes rolling around most of the time to see if there was anyone standing right behind me. Gosh! Scary horror movies have always been my favorite time pass during my school summer vacation. Not that I knew about many English directors or Hollywood actors but they had this thrill in their horror movies which I always found missing in our Bollywood movies. Even the famous  Zee TV show of Ramsay Production didn’t excite as did most of the Hollywood horror movies.

I am more of a visual person and hence what I have seen once in safely saved in my memory. And one such memory is of Pet Sematary. It was the story of a family that had shifted to a new home and just when you thought everything was going perfect all hell broke loose. For weeks I was so disturbed by the movie that I could hardly sleep at night. Even strange was I had picked up the movie just by its title. I had no idea about the actors or director of the movie. It was only the title that drew my attention. Those were the days when we use to watch videos in VCP in our bedroom with all the curtains of the windows drawn in to darken the room when it was broad daylight outside. Most of the times it was me and my sisters insanely staring at the TV screen to see what would be the next scene. A slight knock on the door would startle us like anything and nights use to scare the hell of us.

Today after so many decades, I watched a movie trailer on Facebook that was shared by one of my friends. It was of the upcoming movie “IT” written by Stephen King, The king of horror. I have never read Stephen King but today the trailer made me fall in love with his work. He is a terrific storyteller. And then my search for his other work started  on the internet. I came across Pet Sematary and I remembered how it had left me frightened for weeks. So I may not have read his books but his movies did keep me hitched. Like this time it was the trailer of IT.

I am trying my hands on supernatural, paranormal this time. And sincerely hope that I may  incite similar feelings in my reader with my work. Wish me good luck!

 

pet-sematary-stephen-king

A still from the movie Pet Sematary

The Clock Maker : Excerpt #1 (#paranormal)

the clock Maker

Here is a small #excerpt from my upcoming book

The wind blew and the swaying tree top sang to its tune humming slowly. The temperature had dropped down considerably since the sunset. It was pretty usual in this part due to the rocky terrain of the Aravalis mountain ranges. The days are pretty hotter and the nights colder.

Bauji stretched his hands over fire. The warm of the fire felt very good on his palm. He drew his palm over his face to feel the warmth. It felt like heaven. He was glad that at least he was not going to die of cold in this jungle.

The man got up to put some more wood in the fire. Bauji watched him over the fire flames. He stood pretty tall for a six feet man. His black cloak almost touched the ground as he walked with a long stride towards the pile of woods.  As he tossed the wood in the fire the wind blew, hugging his cloak to his well built physique. The light from the fire brightened up slightly but still wasn’t enough to catch a glimpse of the face that remain hidden within the hood. The aura around him was very mysterious as he sat done on the rock again almost camouflaged to the darkness behind. He just didn’t seem to belong to this world.

Why HOLI Me…?

Holi2013 015

I don’t think I know of any other Indian festival where you buy something actually for others. India has so many festivals throughout the year that it makes every seasons enjoyable. (We have festivals in every season and if there isn’t one then birthdays and anniversaries make it up). So on every occasion we purchase something or the other and that too only for our own use. New clothes, sweets, home furnishings, home decor almost everything you can think of anything that is usually purchased during the festivals is entirely for personal use. In other words, you can celebrate the festival without a community too. Of course if you have a community then it is fun however, in the absence of it also you can celebrate it in your own way.

For example, on Diwali you can decorate your house with oil lamps, candles and electric lights, Christmas too you can decorate the Christmas tree in your house and but presents for your family. Or even during Durga Puja you purchase new clothes and visit the pandals with your family. In general talk about any festival you can celebrate with your family members only.

Whereas on HOLI you buy colors, pichkari, thandai and all the other accessories for other’s use. You cannot celebrate it alone with your family members. You need a community to celebrate this festival and that too spend your money to buy things for others. So in actual terms, HOLI is the ultimate community festival and that is the only reason I love it more.

 

 

Catch me LIVE at 9:30pm (IST)

Hello friends.

I am pretty new to it and I won’t say no I am not nervous. In fact I am very comfortable behind the lens. I feel I can capture more. However, there are times when you need to come out of your shell and share your experiences which can help some one do better.

So here I am associated with the BLOGCHATTER community, which is a blogging community in India and have  lots of aspiring writers and bloggers from various field. You can say its a platform where many can connect and your blog gets visibility.

So this community is organizing three month writing festival starting from March till May with the April participating in the AtoZchallenge 2017 as a host too. So I am very fortunate to be part of this writing festival with eight more buddy authors who have made their mark with their recent releases.

So join me tonight at 9:30pm on facebook live at

https://www.facebook.com/blogchatter/

C6tWzN2WoAE0wu7

 

Let’s celebrate womanhood together!

womenday

The woman you love most in your life

Is there something special about being a woman?

If there is then lets celebrate womanhood together. This a blank canvas and whatever thoughts you share with me I shall put it here along with your twitter handle and will RT till 7.03.2017. On the due day that is 8th March the final canvas will be uploaded with hues and color of womanhood.

To participate all you have to do is type your thoughts and RT@authorparomita. Just make sure your words are max 10 only.

And this is what I got

 

 

womenday-3

Save